Creative Books Archives - Zeka Design https://www.zekagraphic.com/category/creative-books/ Graphic Design and Branding Agency Fri, 21 Feb 2025 14:10:15 +0000 en-US hourly 1 https://i0.wp.com/www.zekagraphic.com/wp-content/uploads/2021/03/cropped-Zeka-Design-Logo-Simplified-WB-1.png?fit=32%2C32&ssl=1 Creative Books Archives - Zeka Design https://www.zekagraphic.com/category/creative-books/ 32 32 161327209 9 Best Branding Books You Should Read https://www.zekagraphic.com/9-best-branding-books-you-should-read/ https://www.zekagraphic.com/9-best-branding-books-you-should-read/#respond Sun, 14 Nov 2021 13:42:41 +0000 https://www.zekagraphic.com/?p=3682 This Post Contains Affiliate Links Branding is more than just a logo, it’s the whole practice of building your brand, from more visual elements as logos, symbols, naming to philosophical aspects as a brand message, values, and brand personality.   On this list you will find the best guides and resources about branding perfect for… Continue reading 9 Best Branding Books You Should Read

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9 Best Branding Books You Should Read

9 Best Branding and Identity Design Books Of All Time

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Branding is more than just a logo, it’s the whole practice of building your brand, from more visual elements as logos, symbols, naming to philosophical aspects as a brand message, values, and brand personality.

 

On this list you will find the best guides and resources about branding perfect for brand and identity designers, the best books to get introduced into a brand design perfect for design students, and complex theory about selling and branding for advanced brand theories, so let’s start with the 9 best branding books.

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Branding In Five and a Half Steps written by Michael Johnson is considered a classic in brand design and it’s a must-read book for brand and identity designers as you can use this book as a practical guide with analysis and explanation from iconic logos, adverts, rebrand, and the best branding projects.

 

With this book, you will receive expert insights on branding, and thanks to Michael Johnson’s passion you will find this book with great narrative with outstanding writing. Once you will read this book you will understand the important part that storytelling and empathy play to create a good branding project.

Pros:

  • Expert analysis
  • A large variety of icons, logos, and branding projects
  • Outstanding write

Cons:

  • Tittle can be confusing

Author: Michael Johnson

Publisher: Thames & Hudson

Book Of Branding written by Radim Malinic founder of London-based Brand Nu Agency is a must-have book for those designers running a branding studio as it’s a complete guide on how to own a brand and identity design agency from refining contracts, how to present strategies to clients and dealing with disappointments among other tips.

 

With an informal writing style and beautiful illustration along the process of a branding project from real cases, this book is easy to read while getting tons of useful information about the working process of a branding studio and detailed advice and tips from real projects.

Pros:

  • Real case study
  • A detailed process of a branding studio
  • Easy to read
  • Beautiful illustrations

Cons:

  • It could have more case studies

Author: Radim Malinic

Publisher: Brand Nu Ltd

Purple Cow by Seth Godin is a classic and must-read book about marketing and branding, and nowadays is still a useful book with interesting insights about branding and marketing, as the main premise is that if you want to make your brand stand out from your competitors you should take risks and make your brand look different and eye-catching.

 

With this book you will want your product to be a “purple cow”, taking risks to make your brand memorable, avoiding safe options that will make you invisible in a crowded and competitive environment, and the philosophy of this book can be really useful for graphic designers to help them be competitive in the graphic design industry and apply this method to their works.

Pros:

  • A classic book in marketing
  • Stand out from the crowd philosophy
  • Easy to read and get the concept
  • You don’t need marketing knowledge to understand this book

Cons:

  • Can be repetitive as it follows the same premise “be different”

Author: Seth Godin

Publisher: Penguin Books

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If you are looking for a great resource about an identity design process, Identity Designed written by famous designer David Airey it’s a must-have book as it will show the secrets of design work giving you a visual side of branding with great insights and analysis.

 

This book explores 16 different projects from a wide range of industries and sectors to give you a clear walkthrough of a branding project presenting you every step of the designer and client process with creative problem solving, and with this book, you will understand that to create a powerful design you only need to include the necessary elements, as the saturation of elements dilute the message.

Pros:

  • Great analysis and insights
  • Great projects from world-class agencies
  • Beautiful design

Cons:

  • Could have more projects

Author: David Airey

Publisher: The Quarto Group

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Designing Brand Identity written by Alina Wheeler is one of the best books about branding you can read right now as it is the best resource to understand the fundamentals of branding as the name suggest is an essential guide about branding and toolkit very useful by graphic designers and branding teams to create memorable brand identity projects.

 

With this book you will understand the branding principles, theory, and practicalities from learning concepts as brand architecture and how to mage assets, you will find these concepts really well explained and followed with illustrations, apart from the theory you will find more than 40 case studies on important brands like Coca-Cola or Mozilla.

Pros:

  • The best guide for branding
  • Great and large case studies
  • Useful insights

Cons:

  • Can be overwhelming at the beginning

Author: Alina Wheeler

Publisher: John Wiley & Sons

If you are a branding theorist looking for a book that expands on the philosophy of selling with unique insights and fascinating analysis you should take a look at Brand New: The Shape of Brand to Come by Wally Olins an industry legend that analyses how branding and globalization have evolved together and they have influenced each other.

 

In this book, you will find how selling and branding have become a more complex philosophy because of the evolution of technology and consumer needs, and psychology. If you want to understand the deeper streams of branding strategy you should take a look at this book, but if you are a beginner graphic designer looking for a more easy-to-read book you should take a look at other books on this list.

Pros:

  • Expert insights on branding
  • Predictions about brand strategy
  • Expands the philosophy of selling

Cons:

  • Only for expert branding theorists looking for a complex read

Author: Wally Olins

Publisher: Thames and Hudson

If you are a graphic design student looking for a guide about branding, Creating a Brand Identity by Catharine Slade-Brooking is the best book to get introduced to branding giving you everything you need to know to create a brand identity project making this book perfect for students.

 

This book is perfect to learn about branding as it has useful exercises to help graphic design students to understand branding principles and theory as consumer psychology, execution of a brand identity, or how to deliver branding campaigns with visual references and great examples.

Pros:

  • Perfect for design students
  • Useful exercises and visual references
  • Good tips and definitions

Cons:

  • Not for more advanced graphic designers

Author: Catharine Slade-Brooking

Publisher: Laurence King Publishing

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Building a Story Brand written by Donald Miller is the best book to understand the importance of narrative and story-telling in branding to achieve brand success. Donald Miller is the CEO of StoryBrand and has experience on this idea and how a brand should be built with a prism of a story to connect with your audience.

 

Donald Miller makes emphasis the importance of talking clearly and effectively about your brand, with this book you will learn the way you should talk about your brand with a seven-point approach that covers the story points, and with this book you will understand how to convey your brand message from interesting insights, consumer psychology and why people buy things.

Pros:

  • How to convey a brand message
  • Good writing style
  • The importance of story-telling in branding
  • Useful information and insights

Cons:

  • Can be repetitive at some stages

Author: Donald Miller

Publisher: HarperCollins

The Brand Gap wrote by Marty Neumeier is a perfect book to learn brand-building theory and principles and how to create charismatic brands, showing you the essential steps in the brand-building process and definitions to understand it, and definitely, you will learn how to bridge the gap between brand strategy and design with this book.

 

Marty Neumeier says that if you want to create a memorable brand you need to ask three questions, Who are you? What do you do? and Why does it matter? apart from interesting theory and useful information about the branding process, in this book, you will also find a 22-word brand glossary making this book a great resource for brand and identity designers.

Pros:

  • A great resource for branding and brand marketing
  • Clear and simple concepts about brand
  • Branding best and worst practices
  • Great design and style

Cons:

  • Can get outdated in some parts

Author: Marty Neumeier

Publisher: New Riders

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Conclusion

In this post, you will see the best guides on branding learning how to build a successful brand and identity design project with step-by-step processes perfect for beginner graphic designers or design students and more advanced reads to expand your knowledge on Branding and find new inspiring ideas.

 

Hope you find this post useful and help you to find the branding book you were looking for.

9 Best Branding Books Every Graphic Designer Should Read

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12 Best Illustration And Digital Art Books https://www.zekagraphic.com/12-best-illustration-and-digital-art-books/ https://www.zekagraphic.com/12-best-illustration-and-digital-art-books/#respond Sun, 10 Oct 2021 18:45:12 +0000 https://www.zekagraphic.com/?p=3522 This Post Contains Affiliate Links If you are an illustrator or you want to become one, in this post I will show you the top

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12 Best Illustration And Digital Art Books

12 Best Illustration Books For Illustrators and Digital Artists

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If you are an illustrator or you want to become one, in this post I will show you the top 12 best books about illustration and digital art that will help you to get into this business from the begging to the end at the same time that some of these books are great to learn basic concepts, illustration theory, and techniques useful for beginner illustrators.

 

But if you are already an advanced illustrator or digital artist on this post you will discover great books that will help you master your skills and find illustration inspiration, so let’s get in and see which are the best books in illustration.

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If you are looking for a book that challenges your every day and develops your creative thinking you should take a look at 365 days of art written by Lorna Scobie and published in 2017 by Hardi Grant Books.

 

This book has different mini-challenges focused on art that will help you think outside the box and put your artistic skills into practice and make you think, from simple shapes or patterns to calligraphic elements.

Reasons to buy

  • Has good tips and hints
  • Makes you practice your creative thinking

Author: Lorna Scobie

Publisher: Hardie Grant Books

Year: 2017

If you want to introduce yourself into the illustration business but don’t know where to start I recommend you how to be an illustrator written by Darrel Rees, as it’s considered one of the best books about illustration.

 

This book is considered the bible of illustrators as it covers the basics, theory, and practice of illustration, but what makes this book so special is that it also covers how to manage to be an illustrator as a job with practical life hacks, how to approach clients, how to make your portfolio to look professional and how to manage your money as a freelance. So this book should be a must-have if you want to be an illustrator.

Reasons to buy

  • It’s considered the illustration bible
  • Cover the whole business principles

Author: Darrel Rees

Publisher: Laurence King

Year: 2014

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The Picture Book written by Angus Hyland is a complete encyclopedia about contemporary illustration perfect for beginner illustrators looking for inspiration to shape their own style as this book has plenty of examples and beautiful artworks from different creators and illustrators.

 

Thanks to the number of illustration samples and portfolio ideas this is also a recommended read for more advanced illustrators looking for inspiration for their next artwork. This book also has some design tips and useful practical recommendations.

Reasons to buy

  • Contemporary illustration Encyclopedia
  • Great for illustration inspiration

Author: Angus Hyland

Publisher: Laurence King

Year: 2010 Edition

Thinking Visually For Illustrators written by Mark Wigan is a great resource for illustrators and artists that covers different aspects of the business as illustration concepts, techniques and visual languages at the same time that it show you modern illustration examples using these techniques.

 

This book covers how illustration students and aspiring illustrators make their journey into professional life with great design examples and educators observations, so if you want to stay tuned into contemporary techniques in illustration and basic concepts of illustration you should consider buying this book.

Reasons to buy

  • The best guide to learning how to draw flowers and leaves
  • Give a natural effect to your artwork.

Author: Mark Wigan

Publisher: Bloomsbury Visual Arts

Year: 2018

If you have seen my previous post about the best books for graphic design, it’s not the first time I mention Steal Like an Artist by Austin Kleon, and it’s a must-read book by any illustrator, artist or graphic designer.

 

This book gives you a different perspective about being an artist with great tips and advice for illustrators and artists, all this content is written in a funny and relaxed narrative being the perfect book for those illustrators looking for a light-hearted read.

Reasons to buy

  • 10 Tips to build a creative life
  • Relaxed read

Author: Austin Kleon

Publisher: Workman Publishing

Year: 2012

How To Draw Cool Stuff by Catherine V Holmes is a complete guide for illustrators on how to draw great artwork from the begging to end with theory, examples, and practice giving you resources and techniques to draw with precision and confidence.

 

 With this amazing illustration book, you will learn how to transform a plain shape into beautiful artwork step-by-step, thanks to its friendly tone and simple language it will make it very easy for everybody to learn illustration essential elements like quality, variety of lines, illustration media, foreshortening technique, and shading.

Reasons to buy

  • A step-By-Step guide to making complex drawings
  • Easy tone making it a relaxing read for everyone

Author: Catherine V Holmes

Publisher: Library Tales Publishing

Year: 2014

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Fundamentals of Character design is a book suited for beginner and advanced illustrators as it will help you to learn everything about character design, being able to create memorable characters from the prototype to the final design.

 

In this book you will discover all the secrets behind your favorite characters, from the first design and the development of this idea, learning key principles of character design as proportion, shape language, and exaggeration from professional illustrators and character designers.

Reasons to buy

  • Learn how to create memorable characters
  • Must-read for character designers

Publisher: 3DTotal Publishing

Year: 2020

In this post, I mostly have shown you books about theory, concepts, techniques about illustration but How To Draw Modern Florals by Alli Koch is a really specific book as it shows you how to draw flowers, leaves, and other wildlife elements.

 

Despite being a specific book not for everyone, this book is a really interesting guide for an illustrator to master your technique and draw different wildlife elements giving your artwork a breath of life taking care of every small detail. If you want to give your artwork a natural style you definitely should take a look at this book.

Reasons to buy

  • The best guide to learning how to draw flowers and leaves
  • Give a natural effect to your artwork.

Author: Alli Koch

Publisher: Paige Tate & Co

Year: 2017

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If you already are into illustration and want to improve your skills, Addictive Sketcher written by artist, teacher and TV presenter Adebanji Aladi is a great read as this book covers the sketching basics, mark-making techniques, and tools as contour, ghosting, and angle.

 

In this book Alade shows you the core art concepts in illustration as perspective and composition and finished examples, you will also find walkthroughs, photographs and finished art, making this book perfect for artists looking to sketch the world and how to do it with practical tips and illustration concepts.

Reasons to buy

  • How to draw real-life scenarios
  • Full of great resources and tips

Author: Adebanji Alade

Publisher: Search Press

Year: 2020

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If you are looking for a guide to become an illustrator or how to enter into this world becoming a successful illustrator written by Derek Brazell and Jo Davies is the best book for you as this book has plenty of advice and practical tips for designers looking to enter into illustration.

 

This book is made for people looking to enter into illustration or boost their careers with inspirational works, it helps you with tips to find work at the same time that it will give you useful tips on how to market your illustrations works and how to run your business.

Reasons to buy

  • Great practical tips and advice
  • It helps you to run your illustration business

Author: Derek Brazell and Jo Davies

Publisher: Bloomsbury Visual Arts

Year: 2017

If you are already an illustrator or studying it and want a more advanced read focused on technique, Picture This written by Molly Bang is a must-read book for any illustrator as it covers the psychology of image in composition.

 

This book is perfect to understand how our minds react to different shapes and colors at the same time that learns how to use it, this book also covers the mechanic part of composition and picture design, so if you want to use psychology in your artworks you need to read this book.

Reasons to buy

  • Best book to understand composition in illustration
  • How psychology works in illustration

Author: Molly Bang

Publisher: SeaStar Books

Year: 2001

Another illustration book focused on technique and key principles of drawing every artist should read, Figure Drawing for all It’s Worth written by Andrew Loomis is a great book to learn key principles of illustration and learn fundamental building blocks of illustration.

 

Maybe you don’t know the name of Andrew Loomis, but for sure you know his art for his unique style as it is a master of figure drawing, and this book is the perfect resource to learn how to figure drawing.

Reasons to buy

  • Key principles of figure drawing
  • Great info for illustrators

Author: Andre Loomis

Publisher: Titan Books

Year: 2011

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Conclusion

With these books, you can start from the beginning and become a professional illustrator step-by-step and master your drawing skills thanks to the advice and design tips of memorable artists and illustrators.

 

Hope this post helps you discover the best books about illustration and if you want to discover more interesting books about graphic design or color theory you can check these other articles.

Best Illustration Books for Graphic Designers and Artists

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11 Best Typography Design Books https://www.zekagraphic.com/11-best-typography-design-books/ https://www.zekagraphic.com/11-best-typography-design-books/#respond Mon, 30 Aug 2021 11:23:28 +0000 https://www.zekagraphic.com/?p=3305 This Post Contains Affiliate Links Typography is one of the principal elements of graphic design and plays a huge role in every design layout, as

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11 Best Typography Design Books

11 Best Typography Design Books For Inspiration

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Typography is one of the principal elements of graphic design and plays a huge role in every design layout, as it can convey different feelings and messages just using design, that is why I prepared this list with the 11 best graphic design books about typography to help you learn more about typefaces or find graphic design inspiration.

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The Visual History Of Type, written by Paul McNeil and released in 2017 it’s a great book to see how typefaces have changed during the years as it shows you the history of typography from the Gutenberg days to modern typography design.

 

This book has 672 pages containing 320 different typefaces each of one explained in detail with full-color specimens to show you the evolution of typefaces during the years, if you are looking for an extensive read about typography history this book is for you as it has tons of useful information for design history lovers.

The Elements Of Typographic Style is a must-have book for typography designers, written by Robert Bringhurst combines history, theory, and practical elements of typography as the name suggests, and it can be used by all typographers who didn’t mind your skill level.

 

This book is the perfect guide to master your typography skills at the same time that you will understand the history behind this art and how it has evolved during all history. This book is used by many design colleges to learn about typography so if you want to learn about typography design this book is for you.

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The Anatomy Of Type, written by Stephen Coles is primary a visual work where it examines 100 typefaces in 256 pages and it pays attention to every tiny detail of every typeface to analyze how they were constructed.

 

But what makes this book special is the beginning section where it covers the typeface classification helping you identify easier the different types of typefaces after you finish reading this book.

Thinking with type is a graphic design book written by Ellen Lupton focused on the study of typography fundamentals giving you a clear view of typographic rules making it easier for you to break them in a creative way.

 

This book is for those designers who don’t want a hard read and prefer a visual way of learning, making this book a perfect guide showing you how to create a font from the first line of a symbol.

Type: a visual history of typefaces & graphic styles is a book written by three authors, Alston W. Purvis, Cees W. de Jong, and Jan Tholenaar where they show you different letterhead, orders, typefaces combinations, letter concepts, and various ornaments that can be used in any print design.

 

With this book, you will discover the history of typography from 1628 to the twentieth century from visual elements and font design, and another interesting factor about this book is that you will discover up to 2,400 different font types in high resolution to get inspired.

Scripts: elegant lettering from design’s golden age written by Steven Heller and Louise Fili is the book you were looking for lettering typography inspiration, as it shows you decades of font evolution starting from the 19th century and ending in mid 20th century.

 

This typographic book contains hundreds of different cursive fonts being a perfect guide to understand how these fonts were designed decades ago, if you are a graphic designer who wants to know how fonts were made decades ago you should read this book.

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Designing with type is a book written by James Craig and Irene Korol Scala and originally published in 1976 but revised in 2006, this book has 176 pages and is considered a classic when we talk about typography design books, and it’s more focused as a school workbook than a readable book.

 

It’s used in college curriculums about design, and it’s the perfect book to introduce yourself to typography design, as is focused on beginner graphic designers, so if you want to read your first book about typography and know more about it I recommend you start with this one, but if you are a more advanced graphic designer I will recommend you another book from this list.

Why fonts matters is a typographic book written by Sarah Hyndman every graphic designer should have it as it shows you how different fonts influence your audience and studies how they impact the behavior.

 

It’s a recommended read for those graphic designers who want to use typography to influence their audience as it helps you understand how to use type to provoke different emotions using the science of fonts.

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The new typography is written by iconic typographer Jan Tschichold and released on 1928, I recommend you this book if you are looking for typography design history as this book is considered as the bible of Modernist Typography Design.

 

Is considered as one of the most important books about typography and graphic design in the twentieth century and it will help you to understand better the artistic avant-garde movement in central Europe during the 1920s and 1930s.

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Typography Sketchbooks is a graphic design book written by Steven Heller one of the world’s most known typography contributors and Talarico Lita, so you can expect a good typography design book.

 

This book is perfect for those designers looking for typography design inspiration and learn how to develop a typeface from a single idea as it shows you a collection of typefaces from different designers and the process behind them, showing you all the secrets behind these typefaces.

Just my type is a typography design book written by Simon Garfield that helps you to understand what font says about your design, with this book you will obtain tons of knowledge about typography and you will learn how to match up fonts with design personality.

 

This book is recommended for those graphic designers looking for a book that shows you how to understand fonts and use them to transmit different feelings at the same time that upgrade your typography skills.

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Conclusion

There are plenty of books about graphic design and typography, but on this list, I selected the 11 best books to learn typography design, find design ideas or learn more about design history, hope this list helps you learn more about typography and find great ideas.

11 Best Graphic Design Books About Typography

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9 Essential Color Theory Books for Designers and Artists https://www.zekagraphic.com/9-essential-color-theory-books-for-designers-and-artists/ https://www.zekagraphic.com/9-essential-color-theory-books-for-designers-and-artists/#respond Thu, 18 Mar 2021 18:16:24 +0000 https://www.zekagraphic.com/?p=1057 This Post Contains Affiliate Links Color Theory is one of the key principles in graphic design and art, colors can convey different messages and transmit

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9 Essential Color Theory Books for Designers and Artists

9 Best Color Theory Books in Graphic Design

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Color Theory is one of the key principles in graphic design and art, colors can convey different messages and transmit feelings to the viewer just by seeing them, feelings that can vary by the complementary colors, that is why for any graphic designers is important to understand these concepts and know how color theory works to create cohesive color palettes.

 

For many ages there are studies about color and how they are formed, what feelings they convey and how to combine them correctly to create harmonious color schemes, that is why I made this list with 9 Essential books every graphic designers should read to dominate color theory and color psychology.

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Let’s start this list with one must-have book for any graphic designer and artist and its interaction of color written by Josef Albers, one of the most important artists of the Bauhaus School and where he developed his Color Theory.

 

This book is essential to understand correctly how works color intensity, color boundaries, juxtapositions, and casual gradation and how we can change our color perception depending on the nearby colors.

 

So if you are a graphic designer, design student, or artist this book is a must-read book to understand how color theory works and how you can use it to transmit certain feelings to the viewer.

If you are a beginner graphic designer or a design student then I recommend you this book written by Betty Edwards as an introduction to color and color theory as it covers all the topics related to color with clear and intelligent language easy to understand for everybody.

 

In this book of 220 pages, you will learn basic color concepts and learn how to mix different colors using the color wheel to create harmonious color palettes, besides this book covers traditional modes of painting it’s a great book to use it as a guide of color to create your color schemes.

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If you want to learn about color through history then this book written by Kassia St Clair is made for you, as it covers the history of 75 colors as the main character and tells you the tales and curious facts about these colors through history.

 

This book has a fun and engaging tone perfect for professional designers and curious people. The Secret Lives Of Color shows you plenty of curious anecdotes about colors at the same time that thought the stories the author makes a deep analysis helping you to understand the color, so if you want to learn about color psychology without a heavy read this book is perfect for you.

This book was written by Sanzo Wada, he was an artist, teacher, and customer designer who has visionary ideas ahead of his time and made a six-volume book about color and released it in the 1930s, a dictionary of color combinations is based on this six-volume collection in a more accessible way.

 

If you are looking for color inspiration for your next design project you should read this book as it has more than 300 color combination ideas that are still perfect nowadays, at the same time that this book contains practical advice on the use of color theory.

If you want to know how colors are formed and why we see them like that then this book is made for you, written by Joann Eckstut, this book explain in an accessible way the science of color learning physics and the scientific aspect of color.

 

With the secret language of color, you will discover the relationship between color, light, and shadow in a figurative and symbol way helping graphic designers to create ideal color combinations taking care of these factors.

Color choices is written by Stephen Quiller an international artist and this book offers you a unique perspective on mastering the color styles, on this book you will learn the color theory concept and learn how to create great color schemes.

 

On Color Choices you will learn how to construct your own color schemes using color sense at the same time that it educates you on lights, mid-tones, darks, and shadow and how they can become a single one to create a cohesive color palette for every type of design or artistic work.

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An important factor for a graphic designer is to explore and experiment with ideas, and that is why this book exactly do, it shows you the fundamental color concepts and helps you explore the vast repertoire of colors to help you create unique color schemes for your design projects.

 

This book comes with 70 different exercises that will help you understand how colorwork in different types of art and helps you to understand the general guidelines about color theory making it easier to break the rules and get creative with color.

Color inspiration is a book written by Darius A. Monslef IV and if you are looking for color palette inspiration for your next design project you should read this book as an inspiration guide, as it contains 3,286 fresh and inspiring color schemes ideas you can use for your next project.

 

This book contains over the best color palettes created by COLOURLover’s community and organized them in an intuitive and logical order with accurate CMYK, RGB, and HEX values and a brief explanation about color theory, so if you want some creative ideas about the color you should consider to read this book.

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PANTONE: The 20th Century in Color is a book written by Leatrice Eiseman, Pantone’s chief color guru, and this book is a really helpful guide to graphic designers as it explores the color trends through the 20th century.

 

With this book you will see a historical evolution on color trends and how these trends change through the years and why they will popular during these ages, at the same time that if you are a designer looking to create a retro-style graphic design project this book can be really helpful to choose the color palette for your idea.

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Conclusion

Hope you find this post useful and thanks to this books you understand the science behind color theory and how it can affect the viewer perception of your design, with this list of books you will dominate the art of color and learn how to create the perfect color combination for your design, and if you want to learn more about color in graphic design you can read my post about Color Theory and How Color Psychology Affects Logo Design or you can check my other posts about books in graphic design.

9 Graphic Design Books About Color Theory

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10 Best Logo Design Books https://www.zekagraphic.com/10-best-logo-design-books/ https://www.zekagraphic.com/10-best-logo-design-books/#respond Thu, 18 Mar 2021 13:08:50 +0000 https://www.zekagraphic.com/?p=436 This Post Contains Affiliate Links In this new blog post, I made a selection of the 10 best Graphic Design Books to learn everything about

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10 Best Logo Design Books

TOP 10 Best Logo Design Books for Graphic Designers in 2021

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In this new blog post, I made a selection of the 10 best Graphic Design Books to learn everything about Logo Design and get the tone of design inspiration and discover the best graphic design tips!

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The first of my favorite books to learn Logo Design is Logo Design Love by David Airey, it’s the perfect book to start your collection and as many have described is one of the best logo books in the market today.

 

If you are looking for one book to learn about Logo Design this is your book, because this book will show you the right steps to create a successful logo by illustrating the process from the first ideas in your sketchbook to the final print you will send to your client.

 

With this book, you will learn the first steps about creating a logo design and how to transform it into a complete brand identity project, you will also learn the difference between a good logo and a bad one and how to create an iconic logo design with 31 useful design tips to create a timeless logo design that stays on time.

  • Publisher: Peachpit Press
  • Author: David Airey

If you want to learn more about Logo Design History and you are looking for the perfect Logo Design Guide this is the book you are looking for! This book written by Michael Evamy is the perfect graphic design resource to make you a better designer.

 

This graphic design book contains over 1,300 symbols and logotypes from different ages arranged in 75 different categories depending on their basic visual form. What makes this Logo Design book so special is that it includes brand and identity design works from some of the best graphic designers of the past such as Paul Rand and the iconic Saul Bass, but this book also contains some of the most exciting contemporary graphic designers.

 

If you want the perfect Logo Design Guide, learn the history about logos and learn new identity design styles this books is made for you.

  • Publisher: Laurence King Publishing
  • Author: Michael Evamy

There are plenty of infographics on the internet about the evolution of some of the famous logos during the years, but this logo design book was written by Ron van der Vlugt collects 100 of the most famous brand logos and explains the evolution of their logos in this book.

 

Logo Life is the perfect resource for any Graphic Designers because it shows you a chronological and step-by-step how these well-known brands have developed and change their logos and why.

 

Also a interesting thing about this books is that it includes most of the first companies logos and you can see how they changed to their present logos, one example that you will find on this books is Apple first ever logo design which it’s completely different from today’s logo.

  • Publisher: BIS Publishers
  • Author: Ron van der Vlugt

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Logotype is a Graphic Design Book written by Michael Evamy and it’s the perfect visual guide for Logotypes, this book is focused on Typography in Logo Design as visual symbols in the design.

 

If you are looking for Typography elements used as a Logo reference book, this is the book you are looking for to get logo design inspiration for Typography elements. This book collects different word marks, monograms, and single-letter marks used as Logos and will make it easier for any designer to choose the right font for their next Brand and Identity Project.

  • Publisher: Laurence King Publishing
  • Author: Michael Evamy

Symbol is a Logo Design book written by Angus Hyland and Steven Bateman and this book is the perfect guide to use as a reference guide for symbols used in Graphic Design.

 

This book collects over 1300 different symbols in different groups according to their visual characteristics and makes it easier for any graphic designer to look for design inspiration for their new brand and identity design project!

  • Publisher: Laurence King Publishing
  • Author: Angus Hyland and Steven Bateman

This book written by Michael Johnson is the perfect step by step guide to create the best Brand Identity Design projects, it’s a must read book for any Brand and Identity designer and the best way of discover the best graphic design tips for design students.

 

In this book, Michael Johnson divides the branding design process in five key steps, which are Investigation, Strategy and narrative, design, implementation and engagement and he explains how they work using visual elements with over 1000 brand identity projects to make it easier to understand this process.

  • Publisher: Thames & Hudson
  • Author: Michael Johnson

I already have mentioned this book written by Alina Wheeler in my post about the Best Graphic Design Books, and if you want to learn everything about Brand and Identity Design this book is a must-have in your shelves.

 

On this perfect brand and identity design guide Alina Wheeler divides the process into five different stages starting with the brand development and ending with the implementation of your Logo Design in different branding elements.

 

What makes this book so good to learn logo design is that is divided into three different sections where you will learn abound brand fundamentals, basic process and you will learn with different case studies.

  • Publisher: Wiley; 5th edition (October 16, 2017)
  • Author: Alina Wheeler

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This Graphic Design Book written by Steven Heller is a great choice if you are looking for logo design inspiration and discover the history behind 50 of the most famous logos and a brief description of them.

 

This book contains 128 pages where you will discover more than 50 different logo design projects including the BP Logo, and how they were created, and why these logos worked so well for ages.

  • Publisher: Laurence King Publishing
  • Author: Steven Heller

Pentagram is one of the most known Graphic Design Agencies in the world and they have released this book that showcases more than 400 different logo design projects made by Pentagram during all these years.

 

All the Logos from this book are ordered by name and date, and this book gives every Logo Design individual page and a brief description of them and if you are looking for Graphic Design Inspiration from one of the most known design agencies this is book is for you.

  • Publisher: Pentagram Design
  • Author: Pentagram Design

Logo Modernism is also one book that was featured on my post about the best Graphic Design Books, and this book written by Jens Muller and published by Taschen is the perfect visual reference if you are looking for Logo Design Inspiration.

 

This book collects approximately 6000 different trademarks registered during 1940-1980 divided into three different categories, geometric, effect, and typographic. With this book, you will discover how modernism affected Graphic Design and how corporate identity was born.

  • Publisher: Taschen
  • Author: Jens Muller

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Conclusion

I hope you find this blog post where I showed you the 10 best books to learn everything about Logo Design useful and improve your next brand and identity design projects!, and if you want to see more post about graphic design books I recommend you these articles.

Best Logo Design Books 2021 Pin

If you found this post useful you might like to read these post about Logo Design Inspiration.

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10 Best Graphic Design Books https://www.zekagraphic.com/10-best-graphic-design-books/ https://www.zekagraphic.com/10-best-graphic-design-books/#respond Thu, 18 Mar 2021 13:00:09 +0000 https://www.zekagraphic.com/?p=426 This post contains affiliate links Nowadays there are plenty of great books about graphic design, and you might have some trouble picking up one, that

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10 Best Graphic Design Books

TOP 10 Graphic Design Books every graphic designer should read in 2021

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Nowadays there are plenty of great books about graphic design, and you might have some trouble picking up one, that is why I created this list with the 10 Best Graphic Design books that I consider essentials.

 

With this selection of books, you will learn everything about graphic design theory, brand, and identity, logo design and get plenty of design inspiration.

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Designing Brand identity is a must-have book if you want to learn more about Branding and Brand Design. This book written by Alina Wheeler is the best guide to Design a Brand Identity with her universal five-stage process for brand development and later the implementation of the design.

 

This book is divided into three sections that are brand fundamentals, process basics, and case studies where you will learn every step of branding from beginning to end.

  • Publisher: Wiley; 5th edition (October 16, 2017)
  • Author: Alina Wheeler

There are many talented graphic designers in the world and they decide to start freelance, but many of them fail on the try because they don’t get discovered by people and very few people or no one is able to see their works because they don’t know how to get exposure, and this situation is very frustrating to graphic designers and if you have felt identified with that situation, don’t worry, this book is made for you.

In this book written by Austin Kleon, he will show you 10 things that nobody told you about getting discovered, and this book will help you to find an audience and build your name as a Graphic Designer.

  • Publisher: Workman Publishing Company
  • Author: Austin Kleon

As graphic designers, we need to work with creativity and imagine unique concepts to create new designs, but this the theory and many times designers suffer creativity blocks and get frustrated by the lack of ideas.

 

With this book written by Austin Kleon, he will show you a Creativity Guide with 10 things nobody told you about being creative, this book will help you boost your creativity and avoid the lack of ideas.

  • Publisher: Workman Publishing Company
  • Author: Austin Kleon

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Interaction of Color is also a must-have book for every Graphic Designer, this book written by Josef Albers was conceived as a handbook and teaching aid for artists. In this book, Josef Albers will explain to you the interaction of Color and complex color theory principles.

 

This is an essential resource on color, and you will learn things as color relativity, intensity and temperature, vibrating and vanishing boundaries and the illusion of transparency, and more about color. If you want to learn more about the color theory you also have my post about everything you need to know about color theory.

  • Publisher: Yale University Press
  • Author: Josef Albers

The Graphic Design Idea Book written by Steven Heller and Gail Anderson covers all the key elements of a great design and gets inspiration from 50 different Masters of Graphic Design. In this book, you also will find seminal works from great graphic designers as Paul Brand, Neville Brody, and Stefan Sagmeister.

 

If you are looking for Graphic Design inspiration, learn new professional techniques, and refresh your knowledge on design this book is made for you!

  • Publisher: Laurence King Publishing
  • Author: Steven Heller and Gail Anderson

Have you ever wondered which is the best logo design in the world? if your answer is yes, then you already have the answer to your question with this book.

 

Some of the best Branding experts come together to decide which is the best logo design, and they have created the definitive list of the 50 best logos ever, in this book you will also see the creative processes behind the most memorable identity design works ever.

  • Publisher: Various
  • Author: Various

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If you are a Graphic Designer or are you learning design, you already will know how important are grids for Graphic Design. That is why is essential to have this book in your collection.

 

This book was written by the iconic swiss graphic designer Josef Muller-Brockmann, and it’s the perfect guide to mastering the grid system in Graphic Design with great examples on how to work correctly with grids.

  • Publisher: Niggli Verlag
  • Author: Josef Muller-Brockmann

If you are looking for some good Logo Design Inspiration and learn something more about Logo History, this book was written for you. This book is written by Jens Muller and published by Taschen who is already known for produce some of the best books about art, design, and Photography.

 

In this book, Jens Muller has collected approximately 6000 trademarks registered during 1940-1980. Jens Muller examines the distillation of modernism in graphic design and how corporate identity has born. Muller organized and divided all of these logos in three categories, geometric, effect, and typographic to give you a great logo design inspiration.

  • Publisher: TASCHEN
  • Author: Jens Muller

If you want to learn everything about Typography, this book is for you. Written by Robert Bringhurst, a Canadian typographer, poet, and translator, this book is the best guide and history of Typography.

 

The Elements of Typographic Style is a perfect manual about typography combining practical, theoretical, and historical information to better understand the importance of Typography in Graphic design, and if you are looking for a book about type and typography you need to start with this one.

  • Publisher: Hartley and Marks Publishers
  • Author: Robert Bringhurst

Graphic Design: A history is a must-have book for every graphic design student and is on every graphic design agency. As the name suggests this book written by Stephen K Eskilson covers all the history of Graphic Design and the design trends during the years.

  • Publisher: Laurence King Publishing
  • Author: Stephen K Eskilson

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Conclusion

As I mentioned in the introduction there are plenty of graphic design books that are really great, but sometimes with that amount of options, it’s hard to choose which one to read and which is worth it to spend your money on. That is why I wanted to create this List with 10 Essential books every Graphic Designer must have on their shelves, and with all these books you will find really useful information and learn everything about Graphic Design, Logo Design, branding, and typography.

 

Hope you will find this post really helpful and find it easier to choose your next Graphic Design book to read, and if you want to see more posts about design books I recommend you read these other posts.

Best Graphic Design Books 2021 Every Designer Should Read

If you found this post useful you might like to read these post about Graphic Design Inspiration.

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